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  Winery Software Applications  

The Founder of this specialized software development company was referred by a colleague in the wine industry.  Gary Robertson used his wine industry background well in developing applications to help wineries manage e-commerce, wine club and complete point-of-sale programs but needed help, initially, with access and introductions to potential winery clients.  Over the course of more than a year’s successful relationship CoEfficient Consulting served as a mentor to the founder and was able to provide specific services including:

  • Review and edit the business plan and recommend adjustments to the pro forma financial projections, leading to securing an SBA loan to support operational development
  • Enhance the reputation of Vineyard2Door by sharing my reputation as an industry authority endorsing the software applications
  • Make personal introduction to dozens of potential clients, leading to an increase in matriculated clients
  • Participate in sales presentations, helping to identify additional winery client needs and shape Vineyard2Door’s response to them
  • Identify and secure a marketing firm to create an identity, graphic design of the logo, business papers, a marketing brochure and trade show display applications
  • Instigate and participate in the re-design of the company website to better address the interests of the primary prospective clients
  • Recommend and participate in major regional winery and vineyard trade shows
  • Monitor and interpret changing state and federal regulations and recommend periodic revisions to the compliance database as needed
  • Analyze competitor offerings and position Vineyard2Door as the pre-eminent, comprehensive service provider in its category

Vineyard2Door continues to grow and develop.


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