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Vino at the Landing  
  Wine Bar and Café  

The Managing Partner of a quartet of owners was referred to me by the Small Business Development Center which identified the need for additional wine knowledge, marketing and promotion efforts in the process of completing their application for an SBA loan.  Their business model for a wine bar and café was solid, as was their location in a new development in Renton, Washington.  CoEfficient Consulting was able to

  • Review and edit the business plan, adding more detailed content about the wine trade
  • Recommend adjustments to the pro forma financial projections
  • Identify and recommend educational programs for the owners to expand on their wine knowledge
  • Create a process and coach the owner through development of retail and by-the-glass wine offerings
  • Advise the owner on diverse aspects of negotiating the wine trade
  • Introduce a promotion and public relations expert to the partners to create the pre- and post-opening schedule of activities and a media campaign
  • Provide feedback on operations through the pre-opening phase

Vino at the Landing opened to the public on February 20th.

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